For PrevenConCiencia, we developed the full conceptualization of their brand identity, translating the company’s purpose—protecting people, communities, and workers through knowledge—into a logomark that reinforces the ideas of care, prevention, and risk awareness. The result was a strong and coherent brand built from a clear strategic concept.

Based on this logomark, we created a comprehensive Brand Guidelines Manual that systematizes all visual elements: color palette, typography, supporting graphic assets, layout principles, and visual standards to ensure consistent communication across every touchpoint.

Afterward, we produced the awareness campaign “El Último Mensaje,” designed to promote a culture of prevention. We developed a unique vintage-inspired aesthetic and a dedicated visual guide that directed the creation of all campaign pieces, including a main video, poster, calendar, postcard, gift box, and a digital communication campaign for LinkedIn.