{"id":1680,"date":"2025-11-30T20:17:54","date_gmt":"2025-11-30T23:17:54","guid":{"rendered":"https:\/\/www.victor-veliz.com\/?page_id=1680"},"modified":"2025-11-30T21:30:49","modified_gmt":"2025-12-01T00:30:49","slug":"flip-tools","status":"publish","type":"page","link":"https:\/\/www.victor-veliz.com\/es\/flip-tools\/","title":{"rendered":"Flip Tools"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"1680\" class=\"elementor elementor-1680\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69cf759 e-flex e-con-boxed lakit-col-width-auto-no e-container e-root-container elementor-top-section e-con e-parent\" data-id=\"69cf759\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bea27dd elementor-widget elementor-widget-heading\" data-id=\"bea27dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Flip Tools<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b88757 elementor-widget elementor-widget-text-editor\" data-id=\"6b88757\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aprendizaje Digital para Frontline Workers<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9199e30 e-flex e-con-boxed lakit-col-width-auto-no e-container e-root-container elementor-top-section e-con e-parent\" data-id=\"9199e30\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fda977d elementor-widget elementor-widget-image\" data-id=\"fda977d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.victor-veliz.com\/wp-content\/uploads\/2025\/11\/Header-img.jpg\" class=\"attachment-full size-full wp-image-1687\" alt=\"\" srcset=\"https:\/\/www.victor-veliz.com\/wp-content\/uploads\/2025\/11\/Header-img.jpg 1920w, https:\/\/www.victor-veliz.com\/wp-content\/uploads\/2025\/11\/Header-img-300x169.jpg 300w, https:\/\/www.victor-veliz.com\/wp-content\/uploads\/2025\/11\/Header-img-1024x576.jpg 1024w, https:\/\/www.victor-veliz.com\/wp-content\/uploads\/2025\/11\/Header-img-768x432.jpg 768w, https:\/\/www.victor-veliz.com\/wp-content\/uploads\/2025\/11\/Header-img-1536x864.jpg 1536w, https:\/\/www.victor-veliz.com\/wp-content\/uploads\/2025\/11\/Header-img-18x10.jpg 18w, https:\/\/www.victor-veliz.com\/wp-content\/uploads\/2025\/11\/Header-img-500x281.jpg 500w, https:\/\/www.victor-veliz.com\/wp-content\/uploads\/2025\/11\/Header-img-800x450.jpg 800w, https:\/\/www.victor-veliz.com\/wp-content\/uploads\/2025\/11\/Header-img-1280x720.jpg 1280w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b4fe321 e-flex e-con-boxed lakit-col-width-auto-no e-container e-root-container elementor-top-section e-con e-parent\" data-id=\"b4fe321\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8fc829b e-con-full e-flex lakit-col-width-auto-no e-container e-con e-child\" data-id=\"8fc829b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7626322 elementor-widget elementor-widget-text-editor\" data-id=\"7626322\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:150,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_effects_offset&quot;:0}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #666666;\"><strong>A\u00f1o:<\/strong> 2022<\/span><\/p><p><span style=\"color: #666666;\"><strong>Cliente:<\/strong> <span style=\"color: #8493bd;\"><a style=\"color: #8493bd;\" href=\"https:\/\/flip.tools\/\" target=\"_blank\" rel=\"noopener\">Flip Tools<\/a><\/span><\/span><\/p><p><span style=\"color: #666666;\"><strong>Tareas:<\/strong> Dise\u00f1ador<\/span><\/p><p><span style=\"color: #333333;\"><span style=\"color: #8493bd;\"><span style=\"color: #666666;\"><strong>Categor\u00eda: <\/strong>Dise\u00f1o<\/span><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d62731 e-con-full e-flex lakit-col-width-auto-no e-container e-con e-child\" data-id=\"0d62731\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc424dd elementor-widget elementor-widget-heading\" data-id=\"dc424dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Flip Tools<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b50bce elementor-widget elementor-widget-text-editor\" data-id=\"9b50bce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1243\" data-end=\"1625\">Trabaj\u00e9 junto a Flip Tools en la modernizaci\u00f3n completa de su identidad visual, comenzando por el redise\u00f1o del logotipo y la creaci\u00f3n de un Manual de Normas Gr\u00e1ficas que la empresa utiliza hasta hoy. El objetivo fue simplificar la marca, reforzar su car\u00e1cter tecnol\u00f3gico y mejorar la aplicabilidad del logo en distintos formatos y plataformas.<\/p><p data-start=\"1627\" data-end=\"1990\">El proyecto incluy\u00f3 la actualizaci\u00f3n del color naranjo principal, el desarrollo de un isotipo compacto y la incorporaci\u00f3n de un nuevo tagline que refuerza la propuesta de valor de la empresa: capacitar a trabajadores de primera l\u00ednea sin necesidad de computador ni internet. Tambi\u00e9n defin\u00ed una paleta crom\u00e1tica de apoyo, criterios fotogr\u00e1ficos y elementos gr\u00e1ficos para facilitar la creaci\u00f3n de piezas consistentes.<\/p><p data-start=\"1992\" data-end=\"2160\">Finalmente, dise\u00f1\u00e9 ejemplos de aplicaci\u00f3n de la nueva identidad, mostrando c\u00f3mo la marca puede adaptarse a distintos materiales de comunicaci\u00f3n manteniendo coherencia y claridad visual.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1a7662 gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"b1a7662\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-1680 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon 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