{"id":1680,"date":"2025-11-30T20:17:54","date_gmt":"2025-11-30T23:17:54","guid":{"rendered":"https:\/\/www.victor-veliz.com\/?page_id=1680"},"modified":"2025-11-30T21:30:49","modified_gmt":"2025-12-01T00:30:49","slug":"flip-tools","status":"publish","type":"page","link":"https:\/\/www.victor-veliz.com\/es\/flip-tools\/","title":{"rendered":"Flip Tools"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1680\" class=\"elementor elementor-1680\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69cf759 e-flex e-con-boxed lakit-col-width-auto-no e-container e-root-container elementor-top-section e-con e-parent\" data-id=\"69cf759\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bea27dd elementor-widget elementor-widget-heading\" data-id=\"bea27dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Flip Tools<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b88757 elementor-widget elementor-widget-text-editor\" data-id=\"6b88757\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digital Learning for Frontline Workers<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9199e30 e-flex e-con-boxed lakit-col-width-auto-no e-container e-root-container elementor-top-section e-con e-parent\" data-id=\"9199e30\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fda977d elementor-widget elementor-widget-image\" data-id=\"fda977d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.victor-veliz.com\/wp-content\/uploads\/2025\/11\/Header-img.jpg\" class=\"attachment-full size-full wp-image-1687\" alt=\"\" srcset=\"https:\/\/www.victor-veliz.com\/wp-content\/uploads\/2025\/11\/Header-img.jpg 1920w, https:\/\/www.victor-veliz.com\/wp-content\/uploads\/2025\/11\/Header-img-300x169.jpg 300w, https:\/\/www.victor-veliz.com\/wp-content\/uploads\/2025\/11\/Header-img-1024x576.jpg 1024w, https:\/\/www.victor-veliz.com\/wp-content\/uploads\/2025\/11\/Header-img-768x432.jpg 768w, https:\/\/www.victor-veliz.com\/wp-content\/uploads\/2025\/11\/Header-img-1536x864.jpg 1536w, https:\/\/www.victor-veliz.com\/wp-content\/uploads\/2025\/11\/Header-img-18x10.jpg 18w, https:\/\/www.victor-veliz.com\/wp-content\/uploads\/2025\/11\/Header-img-500x281.jpg 500w, https:\/\/www.victor-veliz.com\/wp-content\/uploads\/2025\/11\/Header-img-800x450.jpg 800w, https:\/\/www.victor-veliz.com\/wp-content\/uploads\/2025\/11\/Header-img-1280x720.jpg 1280w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b4fe321 e-flex e-con-boxed lakit-col-width-auto-no e-container e-root-container elementor-top-section e-con e-parent\" data-id=\"b4fe321\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8fc829b e-con-full e-flex lakit-col-width-auto-no e-container e-con e-child\" data-id=\"8fc829b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7626322 elementor-widget elementor-widget-text-editor\" data-id=\"7626322\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:150,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_effects_offset&quot;:0}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #666666;\"><strong>Year:<\/strong> 2022<\/span><\/p><p><span style=\"color: #666666;\"><strong>Client:<\/strong> <span style=\"color: #8493bd;\"><a style=\"color: #8493bd;\" href=\"https:\/\/flip.tools\/\" target=\"_blank\" rel=\"noopener\">Flip Tools<\/a><\/span><\/span><\/p><p><span style=\"color: #666666;\"><strong>Tasks:<\/strong> Designer<\/span><\/p><p><span style=\"color: #333333;\"><span style=\"color: #8493bd;\"><span style=\"color: #666666;\"><strong>Category: <\/strong>Design<\/span><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d62731 e-con-full e-flex lakit-col-width-auto-no e-container e-con e-child\" data-id=\"0d62731\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc424dd elementor-widget elementor-widget-heading\" data-id=\"dc424dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Flip Tools<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b50bce elementor-widget elementor-widget-text-editor\" data-id=\"9b50bce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1243\" data-end=\"1625\">I collaborated with Flip Tools on a full refresh of their visual identity, starting with a redesigned logo and a comprehensive Brand Guidelines Manual that the company continues to use today. The goal was to simplify the brand, strengthen its technological character, and ensure the logo worked effectively across a wide range of formats.<\/p><p data-start=\"1627\" data-end=\"1990\">The project involved updating the primary orange color, creating a compact symbol, and adding a tagline that communicates Flip Tools\u2019 core value: training frontline workers without the need for computers or internet. I also defined a supporting color palette, photography guidelines, and graphic elements to streamline the creation of consistent visual materials.<\/p><p data-start=\"1992\" data-end=\"2160\">To conclude, I developed design examples demonstrating how the new identity adapts across different communication pieces while maintaining coherence and visual clarity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1a7662 gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"b1a7662\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-1680 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" 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src=\"https:\/\/www.victor-veliz.com\/wp-content\/uploads\/2025\/11\/ultima-pagina-3.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.victor-veliz.com\/wp-content\/uploads\/2025\/11\/ultima-pagina-3.png 1200w, https:\/\/www.victor-veliz.com\/wp-content\/uploads\/2025\/11\/ultima-pagina-3-300x169.png 300w, https:\/\/www.victor-veliz.com\/wp-content\/uploads\/2025\/11\/ultima-pagina-3-1024x576.png 1024w, https:\/\/www.victor-veliz.com\/wp-content\/uploads\/2025\/11\/ultima-pagina-3-768x432.png 768w, https:\/\/www.victor-veliz.com\/wp-content\/uploads\/2025\/11\/ultima-pagina-3-18x10.png 18w, https:\/\/www.victor-veliz.com\/wp-content\/uploads\/2025\/11\/ultima-pagina-3-500x281.png 500w, https:\/\/www.victor-veliz.com\/wp-content\/uploads\/2025\/11\/ultima-pagina-3-800x450.png 800w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d3df5b e-con-full e-flex lakit-col-width-auto-no e-container e-con e-child\" data-id=\"5d3df5b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2696fae elementor-widget elementor-widget-heading\" data-id=\"2696fae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Explore More<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8d377f e-con-full e-flex lakit-col-width-auto-no e-container e-con e-child\" data-id=\"b8d377f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10d7161 elementor-grid-eael-col-3 elementor-grid-tablet-eael-col-2 elementor-grid-mobile-eael-col-1 elementor-widget 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